The Process

The first step before jumping in is to inquire through our form here. After reviewing your inquiry, we’ll send our package and pricing information sheet to confirm you are familiar with all the details.

Then, we’ll set up an onboarding meeting in order to meet (virtually) and get a feel for who you are and what your business and project look like. After this meeting, we’ll send a project proposal, contact and invoice for a 50% deposit. Once that is signed off on and paid, your project will be officially booked and we'll enter the planning/waiting stage before your project start date!

Your branding identity is more than just a logo. Before even thinking about a visual direction, we need to get to the roots of your business and identify some key items such as:

Your values
Target audience
Your vision for the future
Brand voice
Your mission

We will do this through a brand strategy session where we will guide our discussion through activities and questions to uncover that essential information.

This session is just as valuable, if not more so, than your visual brand elements itself. This foundation is what will allow us to make decisions on where the visual direction should go in order to appeal to the appropriate audience and portray the values and tone of your business.

Now that the foundations of your branding have been established, it’s time to use that to guide us in a visual direction. We will craft 1-3 stylescapes with slightly varied design styles for you to review. A stylescape presents a collection of images showing photography, type, color palette, and more, and a thorough explanation of the reasoning behind the style choices.

You will take these and decide which direction is most appealing to you.  One round of revisions is available if tweaks are needed to a stylescape.

Now it’s time to turn the planning into reality! We'll take all the information we’ve gathered and use it to form a suitable visual identity concept. We’ll design all the included elements and then present the concept with in-depth explanation of each version and why it would be a suitable option for your business.

After you take some time to reflect on the concept, you’ll send me any feedback and we’ll begin revision rounds as necessary. If you have add-ons in your package, we’ll begin design on these after your standard package is completed so we have the finalized branding to use in the items.

After receiving final approval on all design elements and processing payment, we will package up and transfer all files to you. We’ll provide your files in a wide range of formats and colors that will be suitable for any web and print formats you might need.

Now you’re ready to show your new branding to the world!