Yeehaw Brewing and Ole Smoky Moonshine's challenge was establishing an online presence showcasing the appeal of 6th & Peabody as a premier event space for businesses. The website needed to resonate with corporate clients seeking to host parties and conventions, presenting the venue as not just another event space but as a vibrant piece of Nashville's cultural landscape.
The GDCO was tasked with developing an online platform that reflected the eclectic and energetic atmosphere of 6th & Peabody. To capture the essence of Nashville's spirit and the modern amenities of the venue, the following steps were taken:
- Market Analysis: GDCO conducted research into what businesses look for when choosing a venue, emphasizing proximity to local attractions and unique offerings.
- Brand Alignment: It was critical that the website reflected the distinct personalities of Yeehaw Brewing and Ole Smoky Moonshine, providing an immersive brand experience.
- Design: A website design was crafted to be visually appealing and functional, incorporating elements of Nashville's vibrant culture.
- Content Strategy: Copywriting focused on articulating the value proposition to corporate clients, highlighting the convenience, technology, space flexibility, and catering offerings.
- SEO Optimization: Implementing an SEO strategy to rank for keywords relevant to businesses searching for event spaces in Nashville.
- Mobile-Friendly Interface: With mobile users in mind, the site was optimized for smooth navigation on all devices.
The partnership with GDCO proved fruitful, successfully positioning 6th & Peabody as a desirable location for corporate events. A tailored website with strategic SEO and brand-forward design effectively captured the attention of businesses and positioned Yeehaw Brewing and Ole Smoky Moonshine at the forefront of Nashville's commercial event scene.